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From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising
Includes bibliographical references and index
Prologue -- From Marner to Gatsby: Literature, Advertising, Commodity Culture -- 1 -- Introduction: Baudrillard's Dream -- 2 -- Henry James and H.G. Wells: The Seductions of Advertising -- 3 -- Battles of the Bookshops: Christopher Morley and George Orwell -- 4 -- Radio Days: Wakeman's The Hucksters and Wouk's Aurora Dawn -- 5 -- Doors of (Mis)Perception: Margaret Atwood's The Edible Woman -- 6 -- Creative Creatives: Blake Morrison's South of the River and Joshua Ferris';s Then We Came to the End -- 7 -- Enjoy the Best America Has to Offer: Mad Men as National Brand -- Epilogue -- The Price of Enchantment
From Tono-Bungay to Mad Men - how fiction has treated the omnipresent influence of advertising
Includes bibliographical references and index
Prologue -- From Marner to Gatsby: Literature, Advertising, Commodity Culture -- 1 -- Introduction: Baudrillard's Dream -- 2 -- Henry James and H.G. Wells: The Seductions of Advertising -- 3 -- Battles of the Bookshops: Christopher Morley and George Orwell -- 4 -- Radio Days: Wakeman's The Hucksters and Wouk's Aurora Dawn -- 5 -- Doors of (Mis)Perception: Margaret Atwood's The Edible Woman -- 6 -- Creative Creatives: Blake Morrison's South of the River and Joshua Ferris';s Then We Came to the End -- 7 -- Enjoy the Best America Has to Offer: Mad Men as National Brand -- Epilogue -- The Price of Enchantment
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